assion is the juice that drives powerful result-producing communication. When we combine a burning desire to contribute with the expectation of success, we become unstoppable. Passion keeps us in the game, withstanding failures and sharpening our skills until we succeed - like Canada’s first hockey superstar, Maurice Richard, who returned to the sport after each injury better than ever. This steely perseverance sustains us over time and separates the fly-by-nights from the greats.

I’m reminded of Winston Churchill, Abraham Lincoln, and Mahatma Gandhi. Though they endured many failures throughout their lifetimes, their inner fires were not diminished. Each held his vision steadily before him and persisted in communicating, leading and taking bold actions that eventually would change the course of history.

With passion in your belly, you can change history too. Whether you’re leading a nation, a company, a team, a family or you’re on your own, the same principle holds true.

I call this passion the “juice” and it’s natural to communicate with juice when we’re talking about something we love – getting engaged to be married, a pet, hobby or project, a breakthrough in productivity, bringing a job in early and under budget. But sometimes in life and in business the juice may not be there and we can feel like we’re just “going through the motions”. What can we do? Here are some approaches for tapping into your passion. Try them out and see what works best for you.

It’s easy to be passionate when we’re fully invested in a purpose larger than ourselves. A big purpose engages and inspires us, whether it’s having a career that we love, providing for our family or solving climate change.

To assist you in clarifying your big purpose, look for a theme as you ask yourself, “What do I want to BE, DO and HAVE in each of these areas?”

Put your theme into words that inspire you, write it down and read it often. For example, Maurice Richard might have written: “Be Canada’s first hockey superstar!”

Your big purpose becomes your personal pipeline to passion and the context for all your communication and actions.

Remember a time when you were going through the motions. Feel the deadness.

Next re-play that experience AS IF you have a big purpose, such as “Being all that you can be!” Feel the vitality.

Now fan the flames and actually play your life full out, being all you can be. To add rocket fuel to your passion, visualize your purpose as if it’s occurring right here, right now!

Visualizing yourself standing inside your big purpose – right here, right now - makes it real and turns up the heat. I recommend making a vision poster or dream board of your big purpose. Paste pictures and words that mirror your big purpose on a board. This is a powerful creative process that combines passion, vision and action to program you for success.

When John F. Kennedy boldly affirmed that the United States would put a man on the moon within six years, his clear vision and white-hot passion kicked off a powerful series of events that successfully launched human beings to the moon and back!

Remember the protagonist in the movie, Slum Dog Millionaire? He visualized winning and took bold actions, fueled by passion. He communicated those desires and he changed the course of history.

Another way to tap into your passion is to ask yourself, “How do my communication skills contribute to the quality of my life?” Find the words that inspire and fully engage you and focus on them.

When I teach a class or coach a client, I intend to have my students leave with more than what they came for. I want to see, hear and feel them blossoming into better, more powerful communicators, leaders and teachers than I am. This takes the focus off me, opens up my creativity and floods me with passion.

Think of Sister Helen Prejean in the movie, Dead Man Walking. She did whatever was necessary to bring a state of inner peace to a murderer facing execution. As his life ebbed, she sat near him, holding his gaze, calming his spirit, communicating love and forgiveness.

Our situations many not be as poignant as Sister Prejean’s, but by considering how you can contribute to the quality of other’s lives, you too can pipe into your authentic passion.

Whenever possible, prepare and practice your communication out loud. To access your passion, you may need to break out of your comfort zone by acting AS IF you’re 10 times louder and more excited. This rehearsal technique is liberating and fun, it gets your voice and body moving, your breath and energy flowing, and your inner fire burning.

It blasts you out of your caution, engages your whole personality, expands your self-expression and connects you to your passion. Try it with these exercises to express enthusiasm, confidence and sincerity.

I’m glad to be here!

I know what I’m talking about!

I care about what I’m saying!

Once you feel more excited, freed up, and on fire, then put this rehearsal technique aside and be yourself. Notice the difference.

Passion is the full-strength juice that drives powerful result-producing communication and bold action. When we combine a burning desire to contribute with the expectation of success, we become unstoppable. Whoever we are and whatever our title, we can change the course of history by harnessing the power of passion.